Search Engine Optimizing: The Secret Behind Better Page Rankings
There is often a lot of confusion about how Google's search engine optimizing and page ranking system works. The truth is there is no one single answer to this question. Google uses a variety of indicators when it ranks a page. While understanding the algorithm itself can be very confusing, the simple truth to a better ranking is back links and search engine optimizing. Get Your Free Search Engine Optimizer Here!
In simple terms, Google will rank a web page according to how many links and the quality of those links that lead back to your page. These links that lead back to your page are called back links. While the number of links leading back to your page is important, the quality of the source page (where the link actually resides) is important as well.
In terms of numbers, if you have 50 back links located on quality pages and your competitor has 30 links on those same pages, your page will rank higher. In this particular case, number does matter. But wait…
The key word here is quality, as in quality pages. If you have links on pages that are not important (or high quality) as Google defines the term, your links are all but worthless. In some instances, having links on pages that are not relevant to your site can actually cause a decrease in your page ranking. This is why it is important to stay away from link-farming or link-spamming companies who promise to put your link on several hundred or several thousands sites. This may sound like good search engine optimizing, but it will cost you in the end.
A much better way of search engine optimizing and back linking is to simply find relevant sites and have your link added to that site. Yes, this takes work and time, but it pays off big for those who do it. It is important to consider the source page and to make sure that it is a quality page.
Once the spiders hit on your inbound link they will follow it to the page that is given as the destination page in the link. Two things to consider here in regards to your search engine optimizing:
First, make sure that your title is keyword relevant. By title, we mean the content that is inserted between the HTML tags <TITLE> and the closing tag <HEAD>. Second, it is a very good idea to make sure that the content on the page is optimized with keywords that apply to the link that sent the spider (or visitor) to the page. In other words, make the page relevant to the link. A keyword density of around 2-3 percent is needed for the spiders to validate the page for those keywords. More than this and they may think you are stuffing the content, which is a no-no with Google.
Always use keyword anchor text instead of the general and very vague "Click Here" when doing your search engine optimizing. An anchor text might look like "Discount Auto Parts" and it will be underlined to indicate it is a link.
These are just of few of the many ways you can improve your page ranking with Google. An added benefit is these same search engine optimizing tactics will often result in better sales and communication with your visitors.
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